Natalia Cazcarra

Part of Her

Economics. Advertising. Traveller. Communication Strategist. Sports Woman.

I like football and opera. Optimistic. Mother. Daughter. And now, entrepreneur.

I strongly believe that no connection with women as customers can be achieved whilst ignoring their complexity as individuals.

I'm especially proud of the work I carried out for IKEA from SCPF, because it showcased a deep understanding of men, women and society as a whole for more than a decade. I’m determined to keep on impacting and contributing to a better society.